Posts tagged technology revolution

Brand managers are faced with a choice that only Hobson would appreciate: they can either spend more in all media to re-aggregate their mass audience or they can slide down the long tail of dwindling market-share. There is one alternative though and that’s making the... [+]

A few years ago, a copywriter starting out in advertising was given but one charge; to come up with the big idea. “What’s the big idea?” the creative director would ask as he pushed a couple of papery layouts around with his foot. Everyone’s favorite... [+]