Posts tagged niche communication

More and more, the online versions of newspapers and news networks are telling their stories in video rather than text. It’s annoying. If I wanted to watch the news at someone else’s speed, I’d watch TV. When I can read a story, I can glance... [+]

A few years ago, a copywriter starting out in advertising was given but one charge; to come up with the big idea. “What’s the big idea?” the creative director would ask as he pushed a couple of papery layouts around with his foot. Everyone’s favorite... [+]