-
RECENT POSTS
ARCHIVE
TAGS
Posts tagged communication
Catch This? 10th edition - Facebook,...
June 22, 2011
200 years. 200 countries. 4 minutes. The art of communication lies in finding the most effective way of getting a message understood and absorbed. As marketers, we know that the more complicated the message, the more challenging the communication. Yet this Swedish academic is able... [+]
0
22Jun
Catch this? #1
August 9, 2010
Help consumers see the world through the eyes of your brand. IFC and Huffington Post are two of the first national brands taking the technological leap into Augmented Reality. A new Foursquare layering app allows for users to opt in to location-based pushes from their... [+]
0
09Aug
Trust
October 1, 2008
The single most important issue facing everyone with an agenda these days – and that includes brands, politicians, network news outlets, the media in general and the internet in particular – is trust. And we’re not talking about the kind of I-trust-you-not-to-fuck-this-up but positive trust... [+]
0
01Oct
The brand transition
April 21, 2008
In the past advertising agencies made brands. They took what a company made and transformed it into what a consumer desired. There was a necessary element of invention and fiction about a brand: Betty Crocker, Pepperidge Farm. These days, what consumers demand most is an... [+]
0
21Apr
Apps are the new ads.
October 30, 2006
One of the greatest marketing ideas in the last six years is online banking. It is the financial world’s iTunes. Not only does it make sure you visit your bank’s website more than once a week, it’s free to use, improves your life and spares... [+]
0
30Oct