Posts tagged brand loyalty

Trust

By guy on October 1, 2008
Trust

The single most important issue facing everyone with an agenda these days – and that includes brands, politicians, network news outlets, the media in general and the internet in particular – is trust. And we’re not talking about the kind of I-trust-you-not-to-fuck-this-up but positive trust... [+]

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01Oct

How can your consumer become your...

By guy on September 5, 2007
How can your consumer become your medium?

Brand managers are faced with a choice that only Hobson would appreciate: they can either spend more in all media to re-aggregate their mass audience or they can slide down the long tail of dwindling market-share. There is one alternative though and that’s making the... [+]

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05Sep

Apps are the new ads.

By guy on October 30, 2006
Apps are the new ads.

One of the greatest marketing ideas in the last six years is online banking. It is the financial world’s iTunes. Not only does it make sure you visit your bank’s website more than once a week, it’s free to use, improves your life and spares... [+]

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30Oct