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Posts tagged brand building
Catch This? #2
September 9, 2010
Did you catch this new interactive app Sticky Bits? It allows you to bring traditionally offline objects online, by embedding digital content into your brand’s barcodes. You can embed all kinds of things: pictures, funny anecdotes, customer reviews, coupons or brand stories. For a demonstration... [+]
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09Sep
Catch this? #1
August 9, 2010
Help consumers see the world through the eyes of your brand. IFC and Huffington Post are two of the first national brands taking the technological leap into Augmented Reality. A new Foursquare layering app allows for users to opt in to location-based pushes from their... [+]
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09Aug
The brand transition
April 21, 2008
In the past advertising agencies made brands. They took what a company made and transformed it into what a consumer desired. There was a necessary element of invention and fiction about a brand: Betty Crocker, Pepperidge Farm. These days, what consumers demand most is an... [+]
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21Apr
How can your consumer become your...
September 5, 2007
Brand managers are faced with a choice that only Hobson would appreciate: they can either spend more in all media to re-aggregate their mass audience or they can slide down the long tail of dwindling market-share. There is one alternative though and that’s making the... [+]
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05Sep
The Big idea is small ideas.
July 1, 2007
A few years ago, a copywriter starting out in advertising was given but one charge; to come up with the big idea. “What’s the big idea?” the creative director would ask as he pushed a couple of papery layouts around with his foot. Everyone’s favorite... [+]
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01Jul