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Cannes it
June 16, 2008
Once again it is Cannes time. The time the advertising industry indulges its solipsistic streak and pretends it is as culturally significant as the cinema. Of course, everyone there will, without exception, say that it really is frivolous, the awards are meaningless (unless you win... [+]
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16Jun
The brand transition
April 21, 2008
In the past advertising agencies made brands. They took what a company made and transformed it into what a consumer desired. There was a necessary element of invention and fiction about a brand: Betty Crocker, Pepperidge Farm. These days, what consumers demand most is an... [+]
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21Apr
How can your consumer become your...
September 5, 2007
Brand managers are faced with a choice that only Hobson would appreciate: they can either spend more in all media to re-aggregate their mass audience or they can slide down the long tail of dwindling market-share. There is one alternative though and that’s making the... [+]
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05Sep
The Big idea is small ideas.
July 1, 2007
A few years ago, a copywriter starting out in advertising was given but one charge; to come up with the big idea. “What’s the big idea?” the creative director would ask as he pushed a couple of papery layouts around with his foot. Everyone’s favorite... [+]
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01Jul
Apps are the new ads.
October 30, 2006
One of the greatest marketing ideas in the last six years is online banking. It is the financial world’s iTunes. Not only does it make sure you visit your bank’s website more than once a week, it’s free to use, improves your life and spares... [+]
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30Oct