Bump is a website and app that attaches contact information to every car in America. You can text a neighbor when they’re blocking your driveway, or you can get rewards points for going through you favorite drive-through.

No matter the brand, Bump is an opportunity. Alcohol brands can scope bar parking lots. Text a congratulatory coupon to the designated drivers, or offer up a cab ride to those with a little less foresight.

For more ideas on how to reach the previously unreachable, give us a call.

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If you’ve ever wanted to get a measurement of your influence in social media, this is the way to do it. Klout uses 35 different variables to evaluate things like True Reach and Amplification Probability to arrive at a comprehensive Influencer Score.

The Brooklyn Brothers’ Klout score is 7. Justin Bieber’s is 100. But then our haircut is way better. What’s your Klout score? Find out here.

It’s better – and more measurable – than google-ing yourself.

How can your brand benefit from this technology? While the applications to travel, tourism and news based brands are the fairly obvious, there really is an opportunity here for any brand. As long as there is a consistent voice and an identity, your brand can have an opinion, anecdote or suggestion for just about anything. Recommend a restaurant that shares your brand’s taste for the exotic. Show your customers you care by sending get well wishes when they check in at the doctor’s office.

As is often the case with new technology, the true possibilities have yet to be imagined.

As brand loyalty schemes it is one of the all time greats. Plus, it’s more cost efficient for bankers, too. Everybody wins. It is an application that takes on the traditional role of advertising – brand awareness, increasing traffic, customer retention – and delivers them and more; it actually makes itself useful.

Are banners really the smartest way to use the interactive powers of the web? Or would it perhaps be more useful to put our developer hats on when it comes to creating online ads.

The questions we should ask ourselves at the outset of a marketing brief is how can we create utility within our advertising? How can communication serve the needs of the consumer? We preach customer service to our clients but we rarely think about it when we come to create their ads.

When an ad is an app you offer something more than just an image of your brand. After all, the slickest – and stickiest – thing about Apple’s music revolution is not the iPod but the iTunes app.