Posts in Branding

Did you catch this new interactive app Sticky Bits? It allows you to bring traditionally offline objects online, by embedding digital content into your brand’s barcodes. You can embed all kinds of things: pictures, funny anecdotes, customer reviews, coupons or brand stories. For a demonstration... [+]

The single most important issue facing everyone with an agenda these days – and that includes brands, politicians, network news outlets, the media in general and the internet in particular – is trust. And we’re not talking about the kind of I-trust-you-not-to-fuck-this-up but positive trust... [+]

In the past advertising agencies made brands. They took what a company made and transformed it into what a consumer desired. There was a necessary element of invention and fiction about a brand: Betty Crocker, Pepperidge Farm. These days, what consumers demand most is an... [+]