Posts in A Changing Environment

Help consumers see the world through the eyes of your brand. IFC and Huffington Post are two of the first national brands taking the technological leap into Augmented Reality. A new Foursquare layering app allows for users to opt in to location-based pushes from their... [+]

More and more, the online versions of newspapers and news networks are telling their stories in video rather than text. It’s annoying. If I wanted to watch the news at someone else’s speed, I’d watch TV. When I can read a story, I can glance... [+]

Being big isn’t nearly as important as it used to be. Even the new corporate giants are comparatively tiny compared to their forebears. IBM, with a market cap of $170bn, employs over 350,000 people. Google, with a similar market cap, employs just 19,000. Big is... [+]

My old friend Rory Sutherland’s column in the UK edition of the Spectator this week made for startling reading. Only the fact that I was in bed prevented some serious bruising. It seems Rory, who only married his delightful wife because Mrs. Thatcher was already... [+]

Brand managers are faced with a choice that only Hobson would appreciate: they can either spend more in all media to re-aggregate their mass audience or they can slide down the long tail of dwindling market-share. There is one alternative though and that’s making the... [+]