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The brand transition
April 21, 2008
In the past advertising agencies made brands. They took what a company made and transformed it into what a consumer desired. There was a necessary element of invention and fiction about a brand: Betty Crocker, Pepperidge Farm. These days, what consumers demand most is an... [+]
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21Apr
Extraordinary times make strange...
February 29, 2008
My old friend Rory Sutherland’s column in the UK edition of the Spectator this week made for startling reading. Only the fact that I was in bed prevented some serious bruising. It seems Rory, who only married his delightful wife because Mrs. Thatcher was already... [+]
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29Feb
Obama a brother?
February 23, 2008
What famous brother uses the Gotham typeface, pale blue, royal blue, white type and believes in changing the status quo? Not just your friendly neighborhood Brooklyn Brother anymore. It seems Obama has adopted not just our attitude but also our house font and our house... [+]
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23Feb
Oink, oink!
February 11, 2008
The Brooklyn Brothers are pleased to announce the launch of Fat Pig Chocolate, an organic milk chocolate bar. We created Fat Pig because we like doing the worst things possible to our bodies in the best possible way, and we couldn’t find an organic milk... [+]
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11Feb
Leaving nothing, not even footprints
October 17, 2007
The Brooklyn Brothers are pleased to launch what we believe to be the world’s first carbon-neutral commercial campaign. For those of you unaware of what that means (i.e. you’re an American), it means that any carbon emissions resulting from our production are balanced by an... [+]
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17Oct