Posts by guy

Trust

Trust

The single most important issue facing everyone with an agenda these days – and that includes brands, politicians, network news outlets, the media in general and the internet in particular – is trust. And we’re not talking about the kind of I-trust-you-not-to-fuck-this-up but positive trust... [+]

Watch all about it!

Watch all about it!

More and more, the online versions of newspapers and news networks are telling their stories in video rather than text. It’s annoying. If I wanted to watch the news at someone else’s speed, I’d watch TV. When I can read a story, I can glance... [+]

Cannes it

Cannes it

Once again it is Cannes time. The time the advertising industry indulges its solipsistic streak and pretends it is as culturally significant as the cinema. Of course, everyone there will, without exception, say that it really is frivolous, the awards are meaningless (unless you win... [+]

Brooklyn Brothers add comma and office.

Today marks a special day at the Brooklyn Brothers. Not just because it’s the 703rd anniversary of the election of Pope Clement V, though you’d be right to think that is worthy of celebration in itself. But because today George Bryant, Jackie Stevenson, Jay Fretwell... [+]

Big is dead.

Big is dead.

Being big isn’t nearly as important as it used to be. Even the new corporate giants are comparatively tiny compared to their forebears. IBM, with a market cap of $170bn, employs over 350,000 people. Google, with a similar market cap, employs just 19,000. Big is... [+]