Warner Brothers Pictures got dirty. To promote the new thriller Contagion, about an unstoppable virus that’s wiping out humanity, WBP Canada grew two billboards promoting the film out of bacteria. As the days passed, the bacteria grew and spread to reveal appropriately hideous signage for the film.
2 thumbs up for this bacterial bit. 1 – They made a traditionally static media quite dynamic and 2 – the idea behind it is grotesquely sharable, increasing the media value.

Watch it grow



Transportation - Prohibition Style

HBO's critically acclaimed series Boardwalk Empire took the NYC subway takeover to a whole new level. They replaced a standard MTA train with a prohibition era Low V train. Surprised passengers are greeted with authentic 20's era transport, including rattan seats, active ceiling fans and a light scheme that's a welcome respite from fluorescents.

See it in action


An Emotional Breakdown – The Good Kind

This experimental visualization measures the overall emotion of a website.

Each day it measures Guardian's 24 hours in pictures, but users can enter any URL they'd like to see measured. It's a fascinating way to try and objectively quantify a generally subjective topic. It can also be redeeming. ESPN's website tracked 50% Happy, 25% Angry and 25% Neutral. No one in the images was sad – because there's no crying in baseball.

Try it yourself

Berlin based street artist Sweza has posted up iconic boomboxes around the city with QR codes          incorporated into the image. Scanning the art lets you turn your smart phone into an old-school cassette tape and you can play music from local musicians. Another example of brilliant, technology-enabled cross-promotion.
Watch it here


Animated tattoo by Ballantine's Whiskey

As part of its Celebrate Original Minds campaign, Ballantine's links Facebook fans to artists and individuals as they create something original in real time. In part 2 of the series, a man gets a matrix code tattoo that's linked to an animation that can actually carry a lovely tune.
Watch it here
Also check out part 1 of the series to see an ice sculpture robot come alive.



Wired City

This is a raw idea in its fledgling form but a major indicator as to the direction of TV and user generated content. The premise is complicated ˆ part TV network, part community, part reality game. The president is questionable ˆ dot com millionaire to broke artist and the subject of an award winning documentary. But if brands gets involved as the rules are being written, the potential for product integration, sponsorship and partnership is wide open.
Watch all about it

The art of communication lies in finding the most effective way of getting a message understood and absorbed. As marketers, we know that the more complicated the message, the more challenging the communication. Yet this Swedish academic is able clearly illustrate the past 200 years of humanity with charm and simplicity. And he does it in about 4 minutes.

WATCH THE VIDEO?






Gaga + Farm Animals = ______?______



According to Zynga’s EVP of business it equals a “cool new ways to entertain and surprise our players”. Welcome to GagaVille. At her in-game farm, fans get exclusive access to music and unicorns. Hold off on the judgement, intellectuals – she’s also partnered with Words with Friends to create Words with Gaga. Unfortunately, Gaga’s only an 8 point word.

WATCH THE VIDEO

Yet another opportunity for marketers on Facebook — Product Tagging.



If your brand or product has a page, it can now be tagged in photos. Facebook just gave you about 500 million potential print ads, contest participants and brand evangelists. Facebook released this new option quietly. Facebook says you’re welcome.

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Not just another Choose Your Own Ending YouTube video.
Tipp-Ex white out takes the power of “rewrite” to a digital platform.
It’s more than just novel – it actually highlights the power and benefits of the product.
Click through to watch the video.

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How do you feel while sitting in traffic?
A strategically placed billboard (right outside the Lincoln Tunnel) uses Augmented Reality to let users change emoticons based on their mood. You can feel happy, sad, or even excited for the night’s baseball game. And of course, it’s shareable on Facebook and Twitter.
See the video.

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Richard’s work recreates that state of unconscious drift that condenses everyday sights into outlines of shape and color. Coincidentally, we’re in that state most days. Some call it daydreaming. Some call it staring into space. Richard thinks it’s more constructive than that. It is an important distraction from the world of distractions. It’s our minds telling us to take five. Each image represents a pause.

The effect of his work is calming, contemplative, almost monastic. It flirts with banality but errs on the side of simplicity. As Lao Tzu, the Chinese philosopher, said “If you want to become full, let yourself be empty.”

No, we don’t quite know what that means either. But it sure sounds like something.

Please join us this evening. And kindly RSVP.

Bump is a website and app that attaches contact information to every car in America. You can text a neighbor when they’re blocking your driveway, or you can get rewards points for going through you favorite drive-through.

No matter the brand, Bump is an opportunity. Alcohol brands can scope bar parking lots. Text a congratulatory coupon to the designated drivers, or offer up a cab ride to those with a little less foresight.

For more ideas on how to reach the previously unreachable, give us a call.

212 242 0200

The Notologists leave notes in random places like taxis, cafes and libraries. When people find one, they go to the website and write a response. Questions range from “Do you want the American Dream” to “Argyle Socks”. It’s in 13 cities around the world and counting.

Proof that consumers will go out of their way to interact and get involved – if it is interesting enough.

To chat more about engagement and/or argyle, leave a comment below. Or give us a call. 212.242.0200

Check out a demonstration with some well known cereal brands. (Click Me!)

Whether it’s highlighting product features, or part of a larger brand repositioning campaign, this new technology will leave your competition in the dark. Literally.

To chat more about differentiation using new technologies, leave a comment below. Or give us a call at 212.242.0200

Check out the Speed Camera Lottery that Volkswagen recently developed. In 3 days the average speed of traffic in that location went down by a stunning 22%.

Proof that if you want people to behave in a certain way, the carrot always beats the stick. If you’d like to talk more about incentives, speeding, rewards or anything else, call us….. Your incentive is FREE CHOCOLATE.

Opening night is Thursday, December 9th 2010. Join us as we wander through The Streets of Jeremyville. We also welcome meandering, gallivanting, roaming or just some good old loitering.

Jeremyville is an artist, product designer, animator and human. His work has been featured in galleries and museums around the world. He has also published books like ‘Vinyl Will Kill’, the first to document the scene of Designer Toys, and ‘Jeremyville Sessions’, on his collaborations with big companies like Adidas, Microsoft, Converse, Diesel, MTV, as well as with artists like Gary Baseman, Miss Van, Friends with you, Geoff McFetridge, Tim Biskup and hundreds of others.

Equally as impressive, he has his own line of Jeremyville + Converse shoes.

It’s fun, free and open to the public. All you have to do is RSVP by clicking here.

We look forward to wandering with you!
The Brooklyn Brothers Gallery
18 E 17th st. 7th floor NYC
212.242.0200

jessica@thebrooklynbrothersgallery.com