Catch This? 12th edition Bacteria, Prohibition and the Mood of the Web

It’s Alive!!

Warner Brothers Pictures got dirty. To promote the new thriller Contagion, about an unstoppable virus that’s wiping out humanity, WBP Canada grew two billboards promoting the film out of bacteria. As the days passed, the bacteria grew and spread to reveal appropriately hideous signage for the film.
2 thumbs up for this bacterial bit. 1 – They made a traditionally static media quite dynamic and 2 – the idea behind it is grotesquely sharable, increasing the media value.

Watch it grow



Transportation - Prohibition Style

HBO's critically acclaimed series Boardwalk Empire took the NYC subway takeover to a whole new level. They replaced a standard MTA train with a prohibition era Low V train. Surprised passengers are greeted with authentic 20's era transport, including rattan seats, active ceiling fans and a light scheme that's a welcome respite from fluorescents.

See it in action


An Emotional Breakdown – The Good Kind

This experimental visualization measures the overall emotion of a website.

Each day it measures Guardian's 24 hours in pictures, but users can enter any URL they'd like to see measured. It's a fascinating way to try and objectively quantify a generally subjective topic. It can also be redeeming. ESPN's website tracked 50% Happy, 25% Angry and 25% Neutral. No one in the images was sad – because there's no crying in baseball.

Try it yourself