Catch This? 11th edition Tattoos, Cyber Cities and ton of QR codes
September 13, 2011
QRadio: Street Art + Music + QR codes
Berlin based street artist Sweza has posted up iconic boomboxes around the city with QR codes incorporated into the image. Scanning the art lets you turn your smart phone into an old-school cassette tape and you can play music from local musicians. Another example of brilliant, technology-enabled cross-promotion.
Watch it here
Animated tattoo by Ballantine's Whiskey
As part of its Celebrate Original Minds campaign, Ballantine's links Facebook fans to artists and individuals as they create something original in real time. In part 2 of the series, a man gets a matrix code tattoo that's linked to an animation that can actually carry a lovely tune.
Watch it here
Also check out part 1 of the series to see an ice sculpture robot come alive.
This is a raw idea in its fledgling form but a major indicator as to the direction of TV and user generated content. The premise is complicated ˆ part TV network, part community, part reality game. The president is questionable ˆ dot com millionaire to broke artist and the subject of an award winning documentary. But if brands gets involved as the rules are being written, the potential for product integration, sponsorship and partnership is wide open.
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