Catch this? #1
August 9, 2010
Help consumers see the world through the eyes of your brand. IFC and Huffington Post are two of the first national brands taking the technological leap into Augmented Reality. A new Foursquare layering app allows for users to opt in to location-based pushes from their favorite brands. Read the original article here. IFC took this new communication tool a step further by crowdsourcing the content of their pushes to their fan base. Essentially they created a broad and personal dialogue within their community, all the while keeping the IFC brand consistent and top of mind. Not too shabby.
How can your brand benefit from this technology? While the applications to travel, tourism and news based brands are the fairly obvious, there really is an opportunity here for any brand. As long as there is a consistent voice and an identity, your brand can have an opinion, anecdote or suggestion for just about anything. Recommend a restaurant that shares your brand’s taste for the exotic. Show your customers you care by sending get well wishes when they check in at the doctor’s office.
As is often the case with new technology, the true possibilities have yet to be imagined.