Although lunch with Warren Buffett (a Buffett buffet, if you will) will set you back over $2Million, we’d be delighted to arrange a lunch with any of the Brooklyn Brothers for a mere $100,000. Alright, call it $10,000.

Once again it is Cannes time. The time the advertising industry indulges its solipsistic streak and pretends it is as culturally significant as the cinema.

Of course, everyone there will, without exception, say that it really is frivolous, the awards are meaningless (unless you win one) and insinuate that they are attending purely in an ironic way. Yet still they go.

I often wonder if the waste management and remediation industry behaves in a similar fashion. It is, after all, worth almost exactly the same as advertising to the economy – around $150 billion - so it is has similar impact on the population. A greater one if you consider the impact of them not doing their jobs and a copywriter not writing a direct mail pack.

Then again, they are probably more interested in actually shifting shit than rewarding it.

Soon to be heard at sales conventions, marketing conferences and corporate pep rallies near you. Accompanied, naturally, by pictures of executives on video-conferences: foreign executives in far-flung territories; smiling, satisfied customers; families enjoying (your product here) and, more than likely, Hell’s Angels holding babies.

Today marks a special day at the Brooklyn Brothers. Not just because it’s the 703rd anniversary of the election of Pope Clement V – though you’d be right to think that is worthy of celebration in itself. But because today George Bryant, Jackie Stevenson, Jay Fretwell and David Watson launch The Brooklyn Brothers, London. It will be the first time we’ve added defining punctuation to our name and an office to our mini-global empire.

With this momentous step we are now fully equipped to take on the giant networks at their own game. Martin Sorrell – you will kick sand in our face at the Agency Big Wig Summer BBQ no more. Watch out Bruce Crawford of Omnicom: we now have a mere 724 fewer offices than you. And are you listening Vincente Bollore of Havas? Because we’ve just doubled our size, have you?