Or are the Dunkin Donuts ad and Hertz tagline great examples of how perfunctory our industry can be at times?

In a recent ad, Dunkin Donuts mock Starbucks for their use of the Fratalian language whereas at the Double D you can order your ‘latte’ in good old American. Last time we looked the word latte was Italian and meant milk. In another example of brilliant agency insight, Hertz ask us to remember that “We’re Hertz and they’re not”. Well, no kidding.

We are the Brooklyn Brothers. And DDB is not.