There is such a thing as a bad idea.
Some ideas are too stupid.
Quality does count.
Quantity does not.
No matter how much you expect your brainstorm to turn into a brain hurricane, you’re more likely to end up with a gentle breeze and the occasional shower.

The trouble with death is it’s been done so many times before.

A typo means you didn’t use extra power on your computer to run the spellcheck. A typo means you didn’t pore over every sentence wasting electricity. A typo means you didn’t print your document out more than once. A typo means you didn’t waste any of the earth’s precious resources to reach a meaningless level of grammatical perfection. Embrace the typo. Typos are grene.

Or are the Dunkin Donuts ad and Hertz tagline great examples of how perfunctory our industry can be at times?

In a recent ad, Dunkin Donuts mock Starbucks for their use of the Fratalian language whereas at the Double D you can order your ‘latte’ in good old American. Last time we looked the word latte was Italian and meant milk. In another example of brilliant agency insight, Hertz ask us to remember that “We’re Hertz and they’re not”. Well, no kidding.

We are the Brooklyn Brothers. And DDB is not.