The greatest benefit of the internet isn’t the dynamic way it changes the way we live and do business. The real benefit is no-one need be wrong again. Ever. At the end of that long tail isn’t only a dwindling and marginal audience, there’s someone who thinks you’re right on the money. No matter how asinine, trivial or radical your views.

Think the holocaust never happened? No problem. Believe global warming to be a myth? So do lots of folk. Think orange is the best color in the world? Then there’s friends waiting for you at http://www.petitionspot.com/petitions/ORANGE.

And where there’s a sagacious nod of the head, there’s validation and confirmation. No need to re-evaluate or revise your opinion – someone, somewhere agrees with you.

Of course, an audience that believes “I’m right and you’re wrong” has long been the raison d’etre of most religions, almost all wars and many a pub brawl but today a confederacy of dunces is so much easier to find. Post it and they will come.

So as an antidote to the choruses of approval, The Brooklyn Brothers would like to announce the Campaign for Ambivalence and Ambiguity. (At least, we think that’s what we’d like to do.) We promise to confront conviction and debag belief armed only with doubt, misgiving and debate. We’ll agree to disagree with anyone. For if there’s one thing we’re certain of it’s uncertainty.

And we know someone, somewhere agrees with us.