Leaving nothing, not even footprints
October 17, 2007
The Brooklyn Brothers are pleased to launch what we believe to be the world’s first carbon-neutral commercial campaign. For those of you unaware of what that means (i.e. you’re an American), it means that any carbon emissions resulting from our production are balanced by an investment in a carbon-offsetting program. And that means the campaign’s carbon footprint is non-existent.
For those of you still in the dark, carbon is one of the leading contributors to global warming – a fact not disputed by many if any scientists. To be fair, some respected scientists still disagree that climate change is a result of human activity; however we believe it can’t do any harm not to do any more harm.
We’d like to thank our client Versus (check TV Guide for local listing) for agreeing to participate in the program and ERM for helping us calculate the amount of carbon we needed to offset for this production. The software tool ERM developed takes into account all aspects of production from travel to power generators to lighting to film processing and we will continue to use it to offset emissions from all future productions as well our own emissions.
As more and more consumers define themselves by the brands they choose, we believe it’s become increasingly important for marketers to consider their impact socially, politically and environmentally. Ourselves included.
If anyone is still reading and they’d like to use our tool we will make it freely available.