Today we are bored. Very, very bored.

The Brooklyn Brothers are pleased to launch what we believe to be the world’s first carbon-neutral commercial campaign. For those of you unaware of what that means (i.e. you’re an American), it means that any carbon emissions resulting from our production are balanced by an investment in a carbon-offsetting program. And that means the campaign’s carbon footprint is non-existent.

For those of you still in the dark, carbon is one of the leading contributors to global warming - a fact not disputed by many if any scientists. To be fair, some respected scientists still disagree that climate change is a result of human activity; however we believe it can’t do any harm not to do any more harm.

We’d like to thank our client Versus (check TV Guide for local listing) for agreeing to participate in the program and ERM for helping us calculate the amount of carbon we needed to offset for this production. The software tool ERM developed takes into account all aspects of production from travel to power generators to lighting to film processing and we will continue to use it to offset emissions from all future productions as well our own emissions.

As more and more consumers define themselves by the brands they choose, we believe it’s become increasingly important for marketers to consider their impact socially, politically and environmentally. Ourselves included.

If anyone is still reading and they’d like to use our tool we will make it freely available.

The greatest benefit of the internet isn’t the dynamic way it changes the way we live and do business. The real benefit is no-one need be wrong again. Ever. At the end of that long tail isn’t only a dwindling and marginal audience, there’s someone who thinks you’re right on the money. No matter how asinine, trivial or radical your views.

Think the holocaust never happened? No problem. Believe global warming to be a myth? So do lots of folk. Think orange is the best color in the world? Then there’s friends waiting for you at http://www.petitionspot.com/petitions/ORANGE.

And where there’s a sagacious nod of the head, there’s validation and confirmation. No need to re-evaluate or revise your opinion – someone, somewhere agrees with you.

Of course, an audience that believes “I’m right and you’re wrong” has long been the raison d’etre of most religions, almost all wars and many a pub brawl but today a confederacy of dunces is so much easier to find. Post it and they will come.

So as an antidote to the choruses of approval, The Brooklyn Brothers would like to announce the Campaign for Ambivalence and Ambiguity. (At least, we think that’s what we’d like to do.) We promise to confront conviction and debag belief armed only with doubt, misgiving and debate. We’ll agree to disagree with anyone. For if there’s one thing we’re certain of it’s uncertainty.

And we know someone, somewhere agrees with us.